Klaviyo flow guides
Benchmarks and honest comparisons for Shopify stores on Klaviyo. Every number links to Klaviyo's own published data.
Benchmark
Klaviyo abandoned cart benchmark
What a good abandoned cart flow earns in 2026, and why most underperform.
Read the guide BenchmarkKlaviyo welcome flow benchmark
The widest gap between average and top 10% of any core flow.
Read the guide BenchmarkKlaviyo browse abandonment benchmark
What the flow earns, from Klaviyo's own published data.
Read the guide ExplainerWhat Poor or Fair means in Klaviyo Benchmarks
How Klaviyo rates you against about 100 peer companies.
Read the guide ExplainerKlaviyo Composer vs a done-for-you fix
An honest comparison, including when Composer is the better choice.
Read the guide How toStop cart emails after a purchase
The Klaviyo filter that skips buyers, and how to check it works.
Read the guide How toDMARC p=none on a Klaviyo store
What it does, what it does not, and the rollout Google recommends.
Read the guide HelpReading your Gap Check
What each band and the dollar gap mean, and how they are worked out.
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