Klaviyo compares your account with a peer group of about 100 similar companies. Poor means below the 25th percentile, Fair the 25th to 49th, Good the 50th to 74th, and Excellent the 75th or above.
A Poor or Fair rating on a flow metric is the clearest sign that a rebuild could pay off. It is a comparison, not a guarantee.
Check your own numbers: the free Flow Gap Check compares your flows to these benchmarks in about a minute.
Source: Klaviyo, 2026 Abandoned Cart Benchmark Report (110,000+ customers), klaviyo.com/blog/abandoned-cart-benchmarks; Klaviyo Help Center, peer groups and benchmarks. FlowsFixed is not affiliated with Klaviyo.