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Sample store: Flow Gap Check result

sample-store.example ยท Example data. Every saved result looks like this.

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Estimated monthly gap vs Klaviyo averagesSample store
$4,180/mo

1 Poor2 Fair1 Not entered

3 of 4 entered. Estimate only. Compares the numbers to Klaviyo's published 2026 averages. Not a revenue promise.

  • Abandoned cart $2,263
  • Welcome $1,512
  • Post-purchase $405

Each flow

Revenue per recipient, last 30 days

  • Poor
  • Fair
  • Good
  • Excellent
  • Not entered
  • Klaviyo average
  • Top 10%
Abandoned cartPoor
You $3.12Avg $6.77Top 10% $13.70
$2,263per month
Fix this: Abandoned cart
WelcomeFair
You $2.95Avg $5.75Top 10% $13.27
$1,512per month
Fix this: Welcome
Browse abandonmentNot entered
Not enteredAvg $2.08Top 10% $4.32
Not enteredno dollar figure
Fix this: Browse abandonment
Post-purchaseFair
You $1.05Avg $1.80Top 10% $2.77
$405per month
Fix this: Post-purchase

How $4,180 adds up

Sample store numbers, one formula for every flow

(Klaviyo average − your revenue per recipient) × deliveries in 30 days = monthly gap

  1. Abandoned cart
    Abandoned cart: Klaviyo average $6.77 minus your $3.12 is $3.65 per recipient, times 620 deliveries is $2,263 a month.
  2. Welcome
    Welcome: Klaviyo average $5.75 minus your $2.95 is $2.80 per recipient, times 540 deliveries is $1,512 a month.
  3. Browse abandonment

    Not entered, so this flow adds $0. Klaviyo average $2.08.

  4. Post-purchase
    Post-purchase: Klaviyo average $1.80 minus your $1.05 is $0.75 per recipient, times 540 deliveries is $405 a month.
Total, 3 flows with a gap$4,180/mo

Averages are from Klaviyo's published 2026 benchmarks. Recompute any row with the numbers in your Klaviyo flow report. This is an estimate of the gap, not a forecast of what a fix will earn.

Top 3 fixes

In plain words, biggest gap first

  1. Abandoned cart about $2,263/mo gap

    Rebuild abandoned cart as 3 emails: a reminder about 1 hour after the cart is left with the items shown, a second at 24 hours that answers shipping and returns questions, and an optional third at 72 hours. Make sure the flow stops as soon as an order is placed.

  2. Welcome about $1,512/mo gap

    Grow the welcome flow to 3 emails: your brand story and offer right away, best sellers after 2 days, and real customer reviews after 4 days. Check that your signup form adds people to the list this flow starts from.

  3. Post-purchase about $405/mo gap

    Rework post-purchase: a thank you with what to expect right after the order, then care or usage tips and one related product a few days after delivery, instead of a plain receipt.

Email authentication for sample-store.example

From public DNS, 1 need attention

One SPF record

sample-store.example publishes a single SPF record, which is what the standard requires.

DMARC set to monitoring only (p=none)

The DMARC policy is p=none, which only monitors. Email that spoofs the domain is not blocked. The usual next step is p=quarantine, once every service that really sends for the store passes.

SPF at sample-store.examplev=spf1 include:_spf.example.net ~allDMARC at _dmarc.sample-store.examplev=DMARC1; p=none; rua=mailto:dmarc@sample-store.exampleLooked up in public DNS on Oct 17, 2026, 10:00 AM CT. DKIM is not covered here because it needs your sending service's selector.

Want these fixed?

$395, one time. Flows stay in draft until you approve them. No payment is taken today.

Request a fix What is included

Sample report for a made-up store, printed from flowsfixed.com/sample-report. Estimate only, compared with Klaviyo's published 2026 averages. Not a revenue promise. FlowsFixed, 2505 Resnick Dr, Round Rock, TX 78681.

How to read this

Bands are a FlowsFixed estimate from Klaviyo's published 2026 average and top 10% revenue per recipient. Poor is under half the average, Fair is half the average up to the average, Good is the average up to the top 10%, and Excellent is top 10% or better. Klaviyo's own Benchmarks page rates you against about 100 peer companies and may show a different band.

Estimated gap for a flow = (Klaviyo average minus your revenue per recipient) x your deliveries in the last 30 days. A blank row shows as Not entered and has no dollar figure.

Not sure where these numbers come from? See where to find your numbers in Klaviyo or read Reading your Gap Check.