Klaviyo welcome flow benchmark: 2026 revenue per recipient

Klaviyo's 2026 benchmarks put average welcome flow RPR at $5.75 and the top 10% at $13.27, the widest gap of the core flows.

Common gaps

• A single discount email, then silence
• No best sellers or brand story
• Signup form not connected to the flow's list

Check your own numbers: the free Flow Gap Check compares your flows to these benchmarks in about a minute.

Source: Klaviyo, 2026 Abandoned Cart Benchmark Report (110,000+ customers), klaviyo.com/blog/abandoned-cart-benchmarks; Klaviyo Help Center, peer groups and benchmarks. FlowsFixed is not affiliated with Klaviyo.